Experience Scotland and Destinations: A Case Study

[Fam Trip, Scotland, October 2017]

The Client: A group of American VIPs travelling with Destinations to Scotland for a fam trip.

The Request: To experience first-hand Scotland’s growing reputation as a world-leading incentive travel destination. Given that the guests were due to spend a relatively short period of time in Scotland, a very particular programme was put together in order to showcase the best of the country’s gastronomy, accommodation, and cultural traditions.

The Task: To offer a rich and diverse taste of Scotland in order to maximise our guests’ time with us.

The Delivery: Turning first to accommodation, the group were offered some of central and southern Scotland’s most renown hotels as part of their package. After touching down at Edinburgh Airport, a transfer was arranged to take the guests directly to Gleneagles Hotel, host of the 2014 Ryder Cup, where the Health Club facilities were at their disposal after a long flight. The next stop was the home of golf at the Fairmont St. Andrews, with its breath-taking views of the rocky shoreline and iconic Swilken Bridge on the course’s 18th hole. From here, the guests headed towards Edinburgh via Andy Murray’s Cromlix House Hotel for lunch, before settling into their final stop at the Sheraton Grand Hotel.

Along the way, a number of different activities were arranged, with each designed to expose our guests to the various elements of both traditional and contemporary Scottish culture. From a guided tour of the Famous Grouse distillery, to a private visit of the ancient seat of power at Stirling Castle, to the opportunity to play golf on the PGA-certified course at Gleneagles, our guests were given the freedom to sample the diverse elements of Scotland’s colourful cultural tapestry. Appropriately enough, to mark the end of a five-day tour of Scotland, a private viewing of Edinburgh Castle’s Crown Jewels was arranged, followed by drinks and canapés, with each guest proudly wearing their own fitted kilt.

The Result: Working to maximise the fam trip experience was not an easy job. But, both Destinations Inc. and our guests left delighted with their trip, having created some lasting memories from their tour of Scotland.

Image: Josh Sutton

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